Retention as a Service for growing B2B SaaS

Find the retention leaks. Fix the system. Keep more revenue.

Stop guessing why customers churn. We diagnose where retention is breaking, build the Customer Success systems to fix it, and can run retention for you, without you having to build the whole function internally.

Retention health Example view
Diagnose Find the leak
Build Fix the system
Run Keep it working
Built by practitioners with experience across
GoogleGartnerCapterraSoftware AdviceTripadvisor
About

Why we started this.

Who we are, and why we think retention deserves more attention than it usually gets.

About Us

Retain Advisors is built by practitioners with experience across Google, Gartner, Capterra, Software Advice, and Tripadvisor, spanning commercial roles, Customer Success, and enterprise and international clients. We did not learn retention from a framework, we learned it carrying quota, working with customer-facing teams, and watching what actually keeps a customer versus what just looks good in a slide.

Who We Are

We understand both the commercial and operational side of customer retention, Customer Success, sales, and the automation and AI tooling that makes a retention system scale. We are founder led and intentionally small, not a large agency, and we think that is an advantage, not a limitation, when the work is this hands on.

Our Mission

We believe client experience, not price, not features alone, is what ultimately decides loyalty. Every renewal, every expansion, every referral traces back to how a customer felt after the sale, not only what they bought. Our mission is to help companies build that experience on purpose, with real systems, instead of leaving it to chance.

Who this is for

Built for growing B2B SaaS teams.

We are not the right fit for every company, and we would rather say that upfront.

Typical fit

  • Roughly €1M to €50M ARR, recurring revenue
  • An established customer base
  • An existing CS or customer facing team
  • Churn or renewal predictability concerns
  • Growing customer volume outpacing your CS infrastructure
  • Need for scalable systems, not another hire

Probably not a fit if

  • ×You are still searching for product market fit
  • ×You have very few customers
  • ×Your core product has serious adoption problems
  • ×You do not have sufficient customer data yet
  • ×You are looking for generic hourly consulting
Higher net revenue retention /
Churn caught before it costs you /
Onboarding that actually sticks /
Expansion revenue you can forecast /
A retention system that runs itself /
Renewals you can predict /
Customers who stay because it works /
Higher net revenue retention /
Churn caught before it costs you /
Onboarding that actually sticks /
Expansion revenue you can forecast /
A retention system that runs itself /
Renewals you can predict /
Customers who stay because it works /
Retention Assessment

What is your Retention Health Score?

10 questions. 2 minutes. Get a directional view of how mature your retention engine is.

How it works

Diagnose. Build. Run.

The order is not optional. Each stage feeds directly into the next, so you are never paying for guesswork.

01
Diagnose

Find where revenue and customer value are leaking. Churn analysis, cohort analysis, segmentation, health scoring, and a prioritized roadmap, in two to three weeks.

02
Build

Create the Customer Success systems, playbooks, and automation the diagnosis calls for, built with your team directly in your existing stack, over three months.

03
Run

Senior retention leadership on a fractional basis, or, as the business grows, we can operate part or all of the Customer Success function for you. Month to month, no long term contract.

Estimate your price and payback

What would this actually cost, and return?

Enter your own numbers. The price adjusts to your company's complexity, and you can model conservative to ambitious scenarios for the return.

Your company

Based on published industry research showing 5 to 12% net revenue retention improvement is common after implementing a formal customer success function.

Even companies with low churn typically leave 15 to 25 points of NRR unclaimed through under-run expansion, this models a portion of that gap.

Complexity band Tier A
Estimated price for this service €2,000
Revenue currently at risk annually €800,000
Protected from reduced churn, per year €160,000
Added from expansion, per year €224,000
Total value over horizon €160,000
Total engagement cost over horizon €2,000
Net value over horizon €158,000
Return for every euro spent €80.00

This models one scenario from the inputs above, it is a planning estimate, not a quote or a delivery timeline. Price and scope are fixed by your company profile above, not by the scenario you pick here, only the projected return changes. Your actual price is confirmed after the Retention Audit, and your real improvement target is sized to your specific accounts, not a generic percentage.

Services and pricing

Diagnose, Build, Run.

Most clients start with the Retention Audit. It is the fastest way for us, and you, to know exactly what is worth fixing first.

Diagnose
Retention Audit
From €2,000 fixed fee

A clear diagnosis of where retention is breaking and what to fix first, in two to three weeks.

  • Churn analysis and cohort analysis, benchmarked against your sector
  • Customer segmentation and health scoring
  • Onboarding, adoption, and renewal process review
  • CRM and process review, revenue leakage identified
  • Customer interviews where appropriate
  • Prioritized roadmap, ranked by revenue impact
Book the Retention Audit
Run
Fractional Head of Retention
From €6,000 / month

Senior Customer Success and retention leadership without the cost of a full time hire.

  • CS strategy and leadership
  • Renewal oversight and customer health reporting
  • Process management and team enablement
  • Coaching for your existing CS team
  • Executive reporting
  • Cancel any time with 30 days notice
Talk about Fractional Retention
What comes next

Outsourced Customer Success

Do not build the entire team internally. Once the system is built, we can continue operating part or all of your Customer Success function, run by experienced CS professionals, supported by the same methodology and automation. The natural extension of Run, for clients who want to go further.

Ask about Outsourced CS
Data and access

Your data stays yours.

We know an audit means giving us a look inside your CRM. Here is exactly how we handle that.

Read-only access, always

We never need or request write permissions to your CRM or CS platform.

Nothing leaves your systems unnecessarily

We only pull what is needed to build your health score and report, nothing more.

Working files deleted after the engagement

Data used to build your audit is deleted within 90 days of delivery, or immediately on request.

Your customer data never trains a model

Nothing you share with us is used to train any AI system, ours or anyone else's.

Ready to see where you are losing customers?

Book a 30 minute Retention Review. We will tell you honestly whether an Audit is worth it before you pay for one.

Book a Retention Review Or message us on WhatsApp