Retention as a Service for growing B2B SaaS

Know where the churn is. Build or fix the system. Protect and grow revenue.

Stop guessing why customers churn. We diagnose where retention and revenue are breaking down, build the Customer Success systems to fix it, whether you want to run it in-house or have us run it for you.

Retention health Example view
Diagnose Find the leak
Build Fix the system
Run Keep it working
Built by practitioners with experience across
GoogleGartnerCapterraSoftware AdviceTripadvisor
About

Why we started this.

Who we are, and why we think retention deserves more attention than it usually gets.

About Us

Retain Advisors is built by practitioners with experience across Google, Gartner, Capterra, Software Advice, and Tripadvisor, spanning commercial roles, Customer Success, and enterprise and international clients. We did not learn retention from a framework, we learned it carrying quota, working with customer-facing teams, and watching what actually keeps a customer versus what just looks good in a slide.

Who We Are

We understand both the commercial and operational side of customer retention, Customer Success, sales, and the automation and AI tooling that makes a retention system scale. We are founder led and intentionally small, not a large agency, and we think that is an advantage, not a limitation, when the work is this hands on.

Our Mission

We believe client experience, not price, not features alone, is what ultimately decides loyalty. Every renewal, every expansion, every referral traces back to how a customer felt after the sale, not only what they bought. Our mission is to help companies build that experience on purpose, with real systems, instead of leaving it to chance.

Who this is for

Built for growing B2B SaaS teams.

We are not the right fit for every company, and we would rather say that upfront.

Typical fit

  • ✓Roughly €1M to €20M ARR, recurring revenue
  • ✓An established customer base
  • ✓An existing CS team, or about to hire your first CS person
  • ✓Churn or renewal predictability concerns
  • ✓Growing customer volume outpacing your CS infrastructure
  • ✓Need for scalable systems, not another hire
  • ✓Leaving expansion revenue on the table from existing accounts

Probably not a fit if

  • ×You are still searching for product market fit
  • ×You have very few customers
  • ×Your core product has serious adoption problems
  • ×You do not have sufficient customer data yet
  • ×You are looking for generic hourly consulting
Higher net revenue retention /
Churn caught before it costs you /
Onboarding that actually sticks /
Expansion revenue you can forecast /
A retention system that runs itself /
Renewals you can predict /
Customers who stay because it works /
Higher net revenue retention /
Churn caught before it costs you /
Onboarding that actually sticks /
Expansion revenue you can forecast /
A retention system that runs itself /
Renewals you can predict /
Customers who stay because it works /
Retention Assessment

What is your Retention Health Score?

10 questions. 2 minutes. Get a directional view of how mature your retention engine is.

How it works

Diagnose. Build. Run.

The order is not optional. Each stage feeds directly into the next, so you are never paying for guesswork.

01
Diagnose

Find where revenue and customer value are leaking. Churn analysis, cohort analysis, segmentation, health scoring, and a prioritized roadmap, in two to three weeks.

02
Build

Create the Customer Success systems, playbooks, and automation the diagnosis calls for, built with your team directly in your existing stack, over three months.

03
Run

Senior retention leadership on a fractional basis, or, as the business grows, we can operate part or all of the Customer Success function for you. Month to month, no long term contract.

ROI and pricing estimate

What would this actually cost, and return?

Enter your numbers, model conservative to ambitious scenarios, and see an estimated price and return in under a minute.

What we actually work on

Two levers, not one.

Retention is not only about stopping the leak. It is also about growing revenue from the customers you already have.

Protect

Stop losing revenue you already earned

Find the accounts at risk before they cancel, fix the onboarding and health gaps causing it, and build the save-play system that catches the next one earlier.

Revenue at risk annuallyYour current churn rate applied to your ARR
Grow

Capture the expansion revenue you are leaving on the table

Existing customers generate 40 to 50% of new ARR at healthy SaaS companies. Even businesses with low churn typically leave 15 to 25 points of NRR unclaimed through under-run upsell and cross-sell.

15 to 25 pointsTypical unclaimed NRR gap in healthy SaaS companies
Services and pricing

Two ways in, one system.

Already have a CS team? Start with the Audit. Building your first one? Start with Foundation. Both lead to the same Build and Run stages.

Diagnose
Retention Audit
From €2,000 fixed fee

A clear diagnosis of where retention is breaking and what to fix first, in two to three weeks.

  • Churn analysis and cohort analysis, benchmarked against your sector
  • Customer segmentation and health scoring
  • Onboarding, adoption, and renewal process review
  • CRM and process review, revenue leakage identified
  • Customer interviews where appropriate
  • Prioritized roadmap, ranked by revenue impact
Book the Retention Audit
Start
CS Foundation
From €6,000 fixed fee

For companies with real customers but no CS function yet. We build your first retention system from scratch and hand it to your first CS hire, ready to run, in six to eight weeks.

  • Customer segmentation
  • Onboarding playbook
  • Health score model
  • Renewal process
  • CRM setup for retention tracking
  • Handover plan for your first CSM
Start with Foundation
Run
Fractional Retention Strategist
From €6,000 / month

Senior Customer Success and retention leadership without the cost of a full time hire.

  • CS strategy and leadership
  • Renewal oversight and customer health reporting
  • Process management and team enablement
  • Hiring and coaching support, whether this is your first CS hire or your fifth
  • Executive reporting
  • Cancel any time with 30 days notice
Talk about Fractional Retention
What comes next

Outsourced Customer Success

Do not build the entire team internally. Once the system is built, we can continue operating part or all of your Customer Success function, run by experienced CS professionals, supported by the same methodology and automation. The natural extension of Run, for clients who want to go further.

Ask about Outsourced CS
Add-on, strategic accounts

Digital Adoption Specialist

Your CSM manages dozens of accounts. This is one specialist, embedded inside a handful of your most strategic ones, with a single job: make sure the tool actually gets used. Priced to match what each account is worth, not a flat fee.

Ask about a Digital Adoption Specialist
Data and access

Your data stays yours.

We know an audit means giving us a look inside your CRM. Here is exactly how we handle that.

Read-only access, always

We never need or request write permissions to your CRM or CS platform.

Nothing leaves your systems unnecessarily

We only pull what is needed to build your health score and report, nothing more.

Working files deleted after the engagement

Data used to build your audit is deleted within 90 days of delivery, or immediately on request.

Your customer data never trains a model

Nothing you share with us is used to train any AI system, ours or anyone else's.

Ready to see where you are losing customers?

Book a 30 minute Retention Review. We will tell you honestly whether an Audit is worth it before you pay for one.

Book a Retention Review Or message us on WhatsApp